Effie Janes opened in Joplin MO in 1998. Tommie and Shawn Fulcher purchased the store in 2004 because it was going to close and they couldn't let that happen. They sold old and new furnishings, seasonal items and home decor. They closed the brick and mortar location in 2011 in order to take Effie Janes to the wider audience shows provided. They average 20 shows per year across the country.